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Re: Missing - Mizuno Bags at Gleneagles

Wed Aug 28, 2013 11:42 am

Posted by DCB

When you see what TM throw at club professionals to get them on board as a dealer, it makes you wonder where they get the money from. My own club pro has been with them for over 10 years and does really well out of them as far as kit and clothing goes. Downside for us members is that his stock is predominantly TM Adidas stuff. Not ideal for those of us with ample upholstery ;-)
“Golf is a game whose aim is to hit a very small ball into an ever smaller hole, with weapons singularly ill-designed for the purpose”

Winston S Churchill
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Re: Missing - Mizuno Bags at Gleneagles

Wed Aug 28, 2013 11:49 am

Posted by Villiers1

Well it's all about sales and profits at the end of the day. Big bags on tour cost big money. Just check this article out from earlier this year. It makes you realize just how big TaylorMade is and where Mizuno stand in the grand scheme of things;

Five years ago, the two heavyweight contenders among golf-club makers were [url]Callaway[/url], [url]ELY -1.43%[/url]still selling its famed Big Bertha drivers, and its Carlsbad, Calif., neighbor
TaylorMade, pioneering moveable-weight technology. Yes, other companies were in
the fight, each with its own strengths. Ping made great woods and irons;
Cleveland was known for its wedges. Titleist and [url]Mizuno[/url] [url]8022.TO -1.29%[/url]catered to elite amateurs, while Cobra specialized in clubs for the common man. [url]Nike[/url] [url]NKE -1.74%[/url]had [url]Tiger Woods[/url]. But overall, and especially in the all-important category of drivers, which players replace more
often than other clubs and which have the highest price tags, the rivals from
Carlsbad were way out in front. Fast forward to today: TaylorMade hasn't just blown away Callaway, it now positively dominates the business. Last year in the U.S.,
TaylorMade captured 47% of every dollar spent on woods (drivers, fairway woods
and hybrids), according to Golf Datatech, the industry's leading market-research
firm. That's up from 26% in 2007 and a mere 11% of the driver-only market in
2002. In irons last year, it hauled in 25% of all sales, up from 16% in 2007. No
other company comes close. Callaway, though still No. 2 in clubs overall, has
slouched back closer to the pack. Its sales have declined 26% since 2007, while
TaylorMade's in that period are up 21%. TaylorMade's rise is even more remarkable considering that the $2.6 billion golf-equipment market, as tracked by Golf Datatech
(excluding goods sold at sporting-goods stores and mass merchants), has shrunk
by $300 million since 2007. Every bit of TaylorMade's growth has come from the
hide of its competitors. How did the company pull it off? Primarily by a relentlessly aggressive management style—"pushing the envelope on every front,"
in the words of Chief Executive Mark King—aided by some gambles that paid off, a
series of missteps by Callaway and a recession poorly timed for everyone but
TaylorMade.It must be noted, however, that selling golf clubs is a mysterious and unpredictable business. In the olden days of commodity wooden
drivers and irons, the key to success was an affable sales staff. Starting in
the mid-1990s, technology took over. Club heads bloomed to the size of toasters
and club faces were infused with "springlike effect." The competition these days
is all about coming up with unique technological wrinkles, no matter how
minor—and some are very minor, indeed, given the U.S. Golf Association's strict
limits on club performance—that let clubs be sold as new and improved. As real
as the cumulative technological progress has been, club makers are still mostly
selling a dream: farther, higher and straighter, in the case of drivers.The first key to TaylorMade's success was getting as many clubs as possible into the hands of PGA Tour pros. When King took over in
2000, he made that a top priority. In the eyes of golf consumers, there's no
better validation of a club's worth than its use by the pros. For companies,
building a Tour staff is expensive. Manning an equipment van at every event on
every major pro tour costs big bucks. So does paying top players millions of
dollars a year for their endorsements. In 2001, TaylorMade wrested the title of
No. 1 driver on Tour away from Titleist, according to the Darrell Survey, and it
has creatively exploited that advantage ever since. At this week's [url]AT&T[/url] [url]T -0.38%[/url]Pebble Beach National Pro-Am, for example, TaylorMade players such as Dustin Johnson, Retief Goosen and Robert
Garrigus will be wearing high-visibility yellow bucket hats, at least part of
the time, to promote the company's latest RocketBladez irons.That name, RocketBladez, and the related golf-ball name, RocketBallz, is an another example of TaylorMade's aggressive style. It's a bit
daring, given golf's staid ethos, but it's fun and the brand has killed in the
marketplace. Trivial? Yes, but probably not as trivial as painting woods white.
That, too, was perceived as a gamble when TaylorMade launched its R11 drivers in
2011. In an interview, King acknowledged that there wasn't dramatic new
technology in the R11s. But the move to white was a home run, goosing
TaylorMade's share of the driver market by 8%. "In our wildest dreams, we never
imagined we would sell as many as we did," he said. In fact, the company had a
contingency plan to revert to black drivers within six months, had the white
experiment failed. The paint job on this year's new driver, the R1, is another gamble. It retains the white but flashes orange and gray diagonal
markings on the crown, defying the traditional logic that golfers prefer a
symmetrical look to help with alignment. We'll see what happens.The third leg of TaylorMade's success, besides Tour support and bold marketing, is ceaseless introduction of new products. Thanks to
a huge research budget that golf-company analyst Casey Alexander of Gilford
Securities estimates at around $30 million a year, TaylorMade floods the market
with Next New Things every six months or so. The R1, for example, comes in only
one club head (reducing manufacturing and distribution costs) that is adjustable
from 8 degrees to 12 degrees. (Nike, Cobra and Adams Golf, which TaylorMade
acquired last year, also have new, one-head adjustable-loft drivers.) This constant deluge of new clubs is a boon to TaylorMade's marketing—there's always something fresh to hype—and a challenge
for poorer competitors to compete against. It's analogous to a big corporation
outlawyering weaker opponents. When other companies were forced to scale back
costs during the recession that hit golf hard starting in 2008, TaylorMade,
backed by its German parent, Adidas Group, turned up the heat. It suffered only
one down year, 2009, and then only 2% in overall sales.Callaway, in particular, was ill prepared for the recession. Its $183 million acquisition of Top-Flite in 2003 was a failure,
ending in a sale of the division last year to *****'s Sporting Goods for peanuts.
According to Gilford's Alexander, the company also wasted too much management
time and millions of dollars on expanding into noncore businesses and on a
fruitless golf-ball patent-infringement lawsuit against Titleist. It also
suffered from wrongheaded marketing that focused on "image" rather than
hard-core golf values under its former chief executive, ex-Revlon head George
Fellows. How long can TaylorMade stay on top? Golf as a business can be as fickle as golf the game. "Every golf-equipment company is just one bad
decision away from losing substantial market share," Alexander said. Callaway in
February hired a new chief executive, Chip Brewer, from Adams Golf. He has
brought in a new management team, slashed overhead and refocused the company on
high-performance products. It doesn't hurt, either, that Callaway staffer Phil
Mickelson won so impressively last week at Phoenix and couldn't stop talking
about his brand-new-on-Tuesday Callaway RAZR Fit Extreme driver. Nike just signed world No. 1 Rory McIlroy to a ginormous, multiyear contract reportedly worth $50 million to $100 million. With
Woods also still on board, and playing well, Team Swoosh now has the game's two
biggest global icons. Things can change fast. Even so, for now, it's good to be
"He used to be fairly indecisive, but now he's not so sure"

"5-5-5-6-4-8-7. It's like the dialling code for Tierria del Fuego"

Peter Alliss

"All you touch and all you see is all your life will ever be"

Pink Floyd
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Re: Missing - Mizuno Bags at Gleneagles

Thu Aug 29, 2013 7:18 am

Posted by nick6771

Deemac wrote:

Only problem with that is that Mizuno nurture the good young talent and then when they become decent players, TM come in and steal them with big money offers!

Mizuno are the Aston Villa of the golfing world. TMAG are the Sky 4.
Christain Beneteke - never said a bad word about him.
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Local club/country: Walmley GC, Sutton Coldfield
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Re: Missing - Mizuno Bags at Gleneagles

Thu Sep 05, 2013 10:28 pm

Posted by kp04

There were lots of Mizuno irons and bags on display at Woburn for the Senior Masters though.  I did see one very beautiful MP 64 being thrown to the ground in anger!  

I was also surprised at the amount of trolleys on the course and standard carry bags which we mortals use.
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Driver: Mizuno JPX825 9.5 SR


Re: Missing - Mizuno Bags at Gleneagles

Fri Sep 06, 2013 11:20 am

Posted by MPX

Did we mention Daan Huizing in this thread.......just before he won last week?

Not all about numbers!
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